Amazon opens Alexa+ in India with Hindi and English support
Customers across India can use the conversational assistant in Early Access. After testing, it will be free for Prime members and cost non-members ₹2,000 a month.
The briefing
Amazon opens Alexa+ to customers in India, with Hindi support and a price set for non-Prime users after testing. Google, NVIDIA and Emerald AI form an alliance to make data centres more responsive to the electricity grid. Meanwhile, Hang Ten adds $53 million to its enterprise software business.
What to watch next
- Indian customers can test whether longer, bilingual conversations make shopping and household controls easier. The later subscription choice is concrete: Alexa+ will be included with Prime, while non-members face a ₹2,000 monthly assistant bill.
- For data-centre developers and utilities, the proposal links connection terms to measurable operating commitments. A facility seeking faster access would need to demonstrate how it can reduce grid demand, not simply promise to be flexible.
- Large companies gain another funded supplier for software modernisation, with a model built around smaller delivery teams. Buyers still have a direct role in validating and certifying the systems, even where AI reduces the work of producing code.
The takeaway
Indian customers can test whether longer, bilingual conversations make shopping and household controls easier. The later subscription choice is concrete: Alexa+ will be included with Prime, while non-members face a ₹2,000 monthly assistant bill.
The editor’s view
For data-centre developers and utilities, the proposal links connection terms to measurable operating commitments. A facility seeking faster access would need to demonstrate how it can reduce grid demand, not simply promise to be flexible.
