Google tests a Flipkart checkout inside Gemini

Tap Buy and a Flipkart-branded checkout opens inside Gemini or Google’s AI Mode. The trial covers a small selection of products, including smartphones, electronics and mobile accessories. The chat window has found the till.

This is not a checkout for everything Google recommends. Amazon products appeared alongside Flipkart listings in the test examined, but without the same purchase button.

A trial, with a few unknowns

Google previously demonstrated a different, Google-hosted checkout using its Universal Commerce Protocol, a standard for connecting AI agents with retailers. It has not explained which technology runs this particular test.

Flipkart is already one of Google’s Indian shopping partners. Google also invested about $350 million in the Walmart-owned company in 2024.

A broader rollout is reportedly planned for later in October. Google says it regularly tests new features, but has not confirmed that timetable or the details of this experiment.